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‘Take Home the Cup’ – Reese’s brings football fever to travel retail and Moodie Davitt homepage
The Hershey Company has kicked off a global travel retail campaign for Reese’s, combining football-inspired packaging, immersive airport activations and interactive experiences to score with travellers during a major sporting moment.
Having completed an upgrade of its outdoor spaces, leading British Columbia border retailer Peace Arch Duty Free embarking on interior renovations, which are expected to be completed later this year.
The Hershey Company has kicked off a global travel retail campaign for Reese’s, combining football-inspired packaging, immersive airport activations and interactive experiences to score with travellers during a major sporting moment.
The World Cup-themed campaign runs to 19 July in partnership with key brands.
Eataly, Nom Wah and The Halal Guys are among the latest additions to New York John F. Kennedy International Airport Terminal 5, which is rolling out more than 40 new concessions and amenities as its multimillion-dollar transformation continues.
A powerful trio: Jessica Chastain, Becky G and Tara Davis-Woodhall front the global campaign, bringing together film, music and sport to introduce the latest addition to the BOSS Bottled Beyond fragrance franchise.
The leading travel retailer has celebrated three executive honours at the prestigious AMAC 2026 Catalyst Awards, highlighting its leaders’ contributions to advocacy, supplier diversity and the broader aviation industry.
Backed by decades of experience, Peter Burgoyne and Byron Anderson have unveiled a design practice dedicated to airport retail, hospitality and F&B.
Munich Airport, through hospitality subsidiary Allresto, has become the first airport in the world to implement the Travel F&B Fit Framework developed by tRetail Labs.
‘Game on at LAX’ is ASUR Airports’s rallying cry as it hosts a range of FIFA-driven activations at the West Coast gateway.
We speak to technology, intelligence and experience company PMY Group about how its Optic platform gives airports and retailers real-time understanding of people and their behaviour, with positive commercial spin-offs.
A superbly conceived and highly original campaign centres on nine individually numbered Toblerone Crystal Bars, displayed at nine major airports; a crucial added element is that all are being auctioned, with proceeds to be donated to each airport’s charity partner.
The authorised claim states: ‘Using ZYN instead of cigarettes puts you at a lower risk of mouth cancer, heart disease, lung cancer, stroke, emphysema, and chronic bronchitis.’












