The Moodie Report China Newsroom
La Mer goes on a journey of renewal with exclusive ‘Escape to Tranquility’ campaign in Asia Pacific
The campaign, which ran across Bangkok, Macau, Hong Kong, Shanghai, Seoul, Taipei and Hainan, was anchored by a VIP Lounge takeover at the cdf Mall and hotel partnership in Sanya.
GDF Plaza drives Hainan resident engagement with summer promotional blitz
The Hainan-based travel retailer is ramping up its local shopper push with a summer programme of exclusive offers, entertainment and collectable rewards.
Moodie Davitt WeChat: Key stories from Week 28
The Moodie Davitt Report offers unrivalled Chinese language coverage of key China-related stories, anchored by our two WeChat platforms – our weekly Moodie Davitt Account and Moodie Davitt Report China Travel Retail Express, which publishes daily.
Yilin Watch: Chinese travellers are returning. But are they at ease enough to shop?
“The passenger experiences one continuous journey. The industry manages it in silos. She lives it in one breath.” It’s time to break down those silos, argues our acclaimed Chinese columnist, Yilan Wang.
The Glen Grant brings Wanderlust Collection Asia Pacific campaign to a fitting finale at GDF Plaza
The Glen Grant’s 20sq m activation at the GDF Plaza in Haikou brought the travel retail-exclusive range to life through an immersive multi-sensory journey, guided tastings and a striking OOH media takeover.
Shinsegae Duty Free moves into the black as experience over price strategy pays off
“By successfully shifting our focus from ‘price-driven competition’ to an ‘experience-oriented’ duty-free model, Shinsegae Duty Free has achieved significant improvements in its business fundamentals and profitability,” a company spokesperson comments.
The Shilla maintains upward momentum with US$25.7 million Q2 operating profit
This was the second successive positive three-month performance for the business following six successive negative quarters.
CNSC brings Nanjing’s cultural story to travel retail through Deji Art Museum collaboration
The travel retailer has partnered with Deji Art Museum to introduce two cultural IP collections at its Nanjing Lukou International Airport store, bringing locally inspired art and design to departing travellers.
Haikou Meilan International Airport transforms from transit hub to experiential space with summer campaign
Sino-Singapore (Hainan) Airport Commercial Management Co is harnessing a ‘first-store economy’ and ‘aviation + tourism’ strategy for a dynamic summer campaign at Haikou Meilan International Airport.
Elizabeth Arden serves up ‘Active Beauty’ campaign in Asia travel retail
The campaign taps into the beauty brand’s heritage of holistic beauty, combining wellness, movement and skincare to create more engaging consumer experiences across the region.
Duty-free sales to Korean nationals slump in June
June was a soft month for Korean spending in the world’s biggest duty-free market with downtown and airport sales off by -20.1% and -22.2% year-on-year, respectively. UPDATED with tables and graphs.
The Macallan and EVERRICH Duty Free toast Harmony Collection finale with world-first launch
The partners are closing the chapter on The Harmony Collection with an exclusive release, immersive activation and tasting ritual centred on the Inspired by Toasted Coconut.
