Brown-Forman Global Travel Retail (GTR) is marking International Women’s Day (IWD) this year by expanding its membership of the Women in Travel Retail (WiTR+) group.
Underlining the IWD call to action to accelerate gender equity, and its own commitment to women’s empowerment, Brown-Forman GTR also plans to sponsor a series of activations throughout 2024.
Brown-Forman GTR joined WiTR+, which was formed in 2006, in 2018 through individual memberships. Now it will become a Corporate Member, giving its full team access to networking events and monthly webinars.
Brown-Forman Global Travel Retail Senior Global Account Manager Caroline Buisson, who is a member of the WiTR+ Steering Committee, said: “Groups like WiTR+ are essential for connecting women, fostering mentorship, and providing the tools necessary for success in the travel retail industry and beyond.
“I’ve found the learning and networking opportunities through WiTR+ to be excellent and look forward to my colleagues having access to these offerings.”
Brown-Forman Managing Director and Vice President Global Travel Retail David Rodiek added: “We’re proud to celebrate International Women’s Day and look forward to highlighting the important role of women in travel retail at other events throughout the year.
“Gender equity and inclusion represents a significant opportunity for growth and innovation within the travel retail sector, increasing the relevance and appeal of our brands to diverse consumer groups worldwide.”
To underline its commitment to women in travel retail, Brown-Forman GTR will be sponsoring events throughout the year. Watch this space for more details in the coming months.
In a message to WiTR+ members, supporters and friends, WiTR+ Chair Sarah Branquinho said: “International Women’s Day presents an opportunity to recognise the accomplishments, resilience and strength of women worldwide, and to applaud the unwavering spirit of women who are breaking barriers, challenging stereotypes and advocating for equality.
“May we all continue to follow our dreams, overcome challenges, and seek out opportunities to inspire and support each other in our daily lives and through our Women in Travel Retail+ network. Let each of us express our appreciation to someone today, and reach out to offer a hand to someone else.” ✈
