Clinique has unveiled its latest global campaign, Difference Maker.
Difference Maker aims to inspire confidence in women and empower them to make a difference in the world, either in their community or in their personal life. The campaign will focus on the storytelling of six influential women: Gina Rodriguez, Erendira Ibarra, Victoria Pendleton, Jessica Nkosi, Nazan Eckes and Ning Chang, who will share their personal message of change to encourage others to do the same.
Each of the six women support charities that are part of The Clinique Difference Initiative, a philanthropic platform supporting education and health for women. The initiative’s mission is to help women build the courage to be their best selves.
In the UK, The Clinique Difference Initiative supports Great Ormond Street Hospital Children’s Charity Kiss it Better – a charity which raises money to fund research into the cause and treatment of childhood cancer.
https://www.youtube.com/watch?v=TLByJHzcr0k
“We were inspired to create the Difference Maker campaign because we wanted to show how one action, one person, or one product can make a difference,” said Clinique Global Brand President Jane Lauder.
“By partnering with these six incredibly confident and inspirational women from around the world, we are celebrating the difference they are making, and the influence that they have on women around the globe. With this campaign, we aim to inspire confidence and empower women to believe that they too can make a difference.”
