Collinson reveals plans for five new US airport lounges as The Club Jax opens for business

USA. Customer loyalty and benefits company Collinson has announced the opening of its latest airport lounge, with more to follow across the USA in 2019.

The grand opening took place recently of The Club JAX at Jacksonville International Airport, its latest shared-use airport lounge. The company has invested in excess of US$1 million in the 3,000sq ft project.

The Club Jax is a 3,000sq ft lounge which includes space for 52 guests.

Collinson’s subsidiary, Airport Lounge Development, has planned openings for five additional US lounges through the rest of the year.

These are at Miami International Airport; Norman Y Mineta San Jose International Airport – a second planned location, joining the existing lounge in Terminal A; Charleston International Airport; Buffalo Niagara International Airport and Louis Armstrong New Orleans International Airport.

The Jacksonville lounge has six zones under the names of Resting, Productivity, Relax, Children, Refresh and Replenish.

The planned lounges are in addition to two already opened since late year at Las Vegas McCarran International Airport, Terminal 1, Concourse D and Dallas-Fort Worth International Airport, Terminal D, near Gate 25.

With The Club JAX, this will take Collinson’s total airport lounge coverage in the US to 20.

In addition to Priority Pass customers, any passenger can enter and use the benefits of The Club Jax for a US$40 fee.

Earlier this year, Collinson announced several new features for its flagship product, Priority Pass, an airport lounge and experiences programme. These include the introduction of food ordering within the Priority Pass app plus trials of access to Priority Lane, the ‘fast lane’ through airport security and passport control checkpoints in the UK.

Collinson also holds a stake in Grab, the airport ecommerce mobile food & beverage ordering service, which is growing rapidly, particularly in the US.

A bar and dining facilities are an integral part of all Collinson airport lounges.

Collinson President – Americas Sheryl Pflaum said: “The US is ranked among the top countries for outbound travel by international travellers. This presents the vital opportunity to learn more about consumers’ needs and produce unique airport experiences.”

She added: “Collinson is focused on transforming the airport experience for all members of its customer benefits and loyalty programmes by investing in the latest services for travellers and commercial opportunities for airport restaurants and retailers.”

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