UAE. Nestlé International Travel Retail (NITR) is celebrating sales of over 20 million Kit Kat bars in the past ten years at Dubai Duty Free.
To mark DDF’s special day on 20 December, nominated DDF shop floor staff will be giving away a free Kit Kat to every departing passenger out of Dubai on that day.
This event ties in with Dubai Duty Free’s 20th anniversary day, when the fifth largest duty free operation in the world is giving away its entire day’s sales to charity, as well as offering a 20% discount on all sales (The Moodie Report, 2 December 2003).
“Dubai Duty Free has, in many ways, lead the field in the development of duty free shopping over the past 20 years and has set an excellent example to other operators,” said NITR Regional Sales Manager Alan Brennan.
“Nestlé is proud of the relationship that it enjoys with Dubai Duty Free and is pleased to show that appreciation through this gesture.”
