DENMARK. Copenhagen Airport is set to open new Hamleys and H&M stores as it aims to create newness for passengers at the Danish gateway. Over the past year the airport company has been seeking to introduce new concepts, and has challenged existing and new concessionaires to come up points of difference for travellers.
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Carsten Nørland: Creating points of difference for passengers |
Copenhagen Airports Vice President Sales Carsten Nørland said: “The coming year will be very exciting and feature even more changes at the shopping centre. We opened 13 new shops in 2010 to meet passenger demand for greater differentiation. We intend to bring this differentiation even further ahead in the year to come, so that passengers will have offers catering to all tastes and profiles.”
Hamleys will open a shop in Terminal 3 in late January. Hamleys was founded in 1760 and operates its flagship seven-storey outlet in central London, with has shops-in-shops in a number of department stores worldwide as well as shops in airports.
“Hamleys is one of the biggest and best toy stores in the world, and many Scandinavians already know the brand from London or from the Magasin department store in central Copenhagen. We are proud to have Hamleys open a shop at Copenhagen Airport. This will be a joy for children at the airport and for their parents wishing to bring back a gift for their young ones,” said Nørland.
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Copenhagen Airport was profiled in the October 2010 issue of The Moodie Report Digital Print Edition |
H&M will open a new store also in T3, offering clothes for men and women.
Nørland said: “H&M is absolutely the best bet for a concept that meets passenger demand. They offer clothing and accessories for any style and occasion. With its basic products and latest fashion styles, H&M attracts a broad range of customers from students to extremely fashion conscious people as their collections are very broad and always include new and exciting styles.”
