THAILAND. Biotherm has relaunched the White Detox range, supported in Asia by a major Bangkok airport promotion in March (pictured). With what it claims were “outstanding sales results” for White Detox last year, Biotherm is adding to this success with the relaunch of the range in 2003 bearing a new name: White Detox Extra.
Of the 19 products in the range with a new formula, new packaging and new name, there are also three new references. These are the Green Makeup Base for anti-redness, Exfoliating Lotion for fading off dark spots and the Night Serum to further prolong whitening to 24 hours a day.
Biotherm had a high profile promotion event in Bangkok International airport in March.Through active flyer distribution and an attractive gift with purchase, Biotherm achieved good results there last month.
