AUSTRALIA/JAPAN. Coty Travel Retail has rolled out the Chloé Bouquiniste pop-up campaign at key airports in the Asia Pacific region, highlighting the brand’s key fragrance collections.
The activation debuted in October at Sydney Airport with Heinemann Oceania and in November at Kansai International Airport with Kansai Airports Retail & Services.
Evoking Chloé’s Parisian roots and the booksellers along the banks of the River Seine, the pop-up presents the brand’s signature and Atelier des Fleurs lines in a fragrance journey blending tradition with modern femininity.
Designed to foster meaningful traveller engagement, the activation features floral crates and bouquets, warm natural tones and refined decorative details that reflect Chloé’s distinctive style and the Parisian riverside ambience.
The activation offers travellers Chloé postcards inspired by the brand’s fragrances, doubling as bookmarks, and invites them to capture and share their Parisian-inspired experience on social media.
Coty Global Travel Retail Senior Vice President Mette Engell said: “Travel retail continues to be one of Coty’s most powerful stages for innovation and brand expression. With Chloé Bouquiniste, we are bringing the spirit of Paris to travellers across Asia Pacific in a way that feels warm, authentic and inspiring.
“This activation celebrates Chloé’s timeless elegance and modern femininity, transforming fragrance discovery into a truly engaging and memorable experience.” ✈
