Vodka brand Danzka has teamed up with Dufry to introduce a 360° campaign at the retailer’s New Generation store at Zürich Airport.
The activation, running throughout May, incorporates a range of different elements, including digital signage, social media and a reserve & collect service. Travellers can also taste the original and different flavoured versions of Danzka.
Danzka Brand Manager Gabriele Knigge said: “It is a pleasure to be one of the first brands to use the whole new bunch of possibilities which the Dufry New Generation store set-up offers. We love this 360-degree customer approach, it is truly the next step in optimising activations.”
Dufry Country Marketing Manager Switzerland Natalie Dickmann commented: “We love the 360-degree campaign by Danzka in our New Generation store and are looking forward to more digital features and strong brands to go ahead with the new way of travel retail by Dufry.”
