Diamonds International adds dazzle to Sun Princess’ luxury offer

Diamonds International is among the more than 200 global lifestyle brands available onboard  

Diamonds International has partnered with Princess Cruises to unveil its luxury boutique onboard the cruise company’s new Sphere Class ship, Sun Princess, which began its maiden voyage on 28 February.

This collaboration strengthens Diamonds International’s commitment to providing an “exceptional shopping experience for cruise guests worldwide”.

Diamonds International CEO Albert Gad said: “For the last 30 years, we have had business with Princess Cruises in the Caribbean. The core of our clients at Diamonds International consists of Princess guests. Our Crown of Light client, particularly our Crown of Light Couture client, is synonymous with the upscale guests onboard Princess Cruises.

“We saw a great opportunity to bring our product onboard the ships, and we look forward to continuing this partnership.”

The boutique offers a curated shopping experience, showcasing the fine jewellery brand’s exquisite collections. Customers can also customise their jewellery using rare diamonds, gemstones and exclusive designer brands such as Crown of Light Diamonds, Safi Kilima Tanzanite, and DeBeers Forevermark Diamonds.

Princess Cruises Vice President, Onboard Revenue Experience Sabine Muhlberger added: “We are excited to unveil Diamonds International on our newest vessel Sun Princess. Our guests will experience the most magnificent fine jewellery collections and unique exclusive crafted pieces, accompanied by unparalleled customer service.”

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