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Lauder’s new night-time fragrance Sensuous Noir |
INTERNATIONAL. Estée Lauder has updated its Sensuous feminine fragrance with a new version, called Sensuous Noir. It is rolling out in travel retail worldwide this month.
The juice – described as deep, dark and intensely sensual – is said to be an ideal night-time fragrance. Like its predecessor, it features distinctive woody amber notes, and is composed around a core of Melted Wood NaturePrint, honey and amber.
The floral aspects have been intensified to deliver a deeper sensuality, Lauder maintains. Exotic purple rose, rose essence, spiced lily, black pepper, vanilla and benzoin combine to create a richer, darker dimension, according to the brand.
The fragrance flacon is a reworked version of the original. Spherical in shape, it retains the delicate fluting and rose-gold cap of its predecessor, but is coloured a deep purple hue.
The advertising campaign was created by Doug Lloyd of Lloyd and Co in collaboration with Aerin Lauder, Senior Vice President and Creative Director, Estée Lauder. It was shot by photographer Craig McDean.
The visual features supermodel Carolyn Murphy clad in a “sleekly feminine and luxurious black silk shirt” – in contrast to the white shirts worn by the models in the ads for the original Sensuous fragrance. The tagline is: “Estée Lauder Sensuous Noir. Sensuous After Dark.”
“Sensuality as an experience and as an emotion has a very broad spectrum of expression,” noted Estée Lauder Companies Senior Vice President of Corporate Fragrance Development Worldwide Karyn Khoury. “There are many moods, many facets, many shades of sensuality, which range from the more luminous expression of Sensuous to deeper, darker, more mysterious expressions.
“This concept of further exploring a darker, more mysterious olfactive territory and deeper shades of sensuality inspired the creation of Sensuous Noir.”
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