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The redesigned Karl Fazer chocolate tablet series |
Finnish confectionery company Fazer showcased new packaging and products at the TFWA World Exhibition in Cannes last month.
According to Key Account Manager Katja Santala, “reactions from our customers to these renewals has been nothing but positive”.
The design update for the Karl Fazer tablet series will be rolled out in February 2013, while the renewed travel retail boxes for wrapped pralines will be introduced when the new assortment period starts in April/May 2013.
Another new release was the Geisha Dark wrapped praline box, launched in October 2012.
The chocolates are said to “combine old and new, with the good old hazelnut filling getting a trendy dark chocolate coating” (click here for the video).
