 | Premium look: The new Fazer Black collection is exclusive to travel retailers and features sleek black packaging |
SCANDINAVIA. Duty free distributor Valora Trade put the spotlight on the new travel retail exclusive Fazer Black premium chocolate collection at the TFWA World Exhibition at Cannes last week.
Fazer, a Finnish company, has been one of the most popular confectionery manufacturers in the Nordics for more than 100 years with brands such as Karl Fazer Milk Chocolate, Geisha and Fazermint.
This year, Fazer is launching the Fazer Black collection, packed in sleek black boxes that are designed to add an extra dimension to the confectionery.
The new line targets the duty free and travel markets only and consists of nine of Fazer’s best-selling brands: Geisha, Karl Fazer Milk Chocolate, Karl Fazer Marianne Crisp, Karl Fazer Dark, Karl Fazer White and Milk, Karl Fazer Selection, Liqueur Fills Original and Liqueur Fills Vodka Mix and Fazermint.
The new edition uses the same traditional recipe, dating back to 1922.
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