Ferrero Travel Market is running a series of airport activations in the Americas to drive engagement and conversion in the region. Running alongside the upcoming IAADFS Summit of the Americas (28-31 March), the campaign combines digital interaction, product sampling and brand-led storytelling to connect with travellers at multiple touchpoints.
Ferrero is activating its Kinder Let’s Story e-book platform at selected airports across South America. Introduced last year, the platform leverages the Applaydu digital ecosystem to deliver a 360° storytelling experience accessed via on-pack QR codes. The activations are supported by in-store tastings, reinforcing trial and engagement while enhancing the family-oriented appeal of the Kinder brand.
Ferrero Travel Market is running high-profile activations at Los Angeles and San Francisco international airports throughout March and April.
Central to the campaign is the La Biscotteria Say It With concept, which allows shoppers to record personalised digital messages for gift recipients via QR-enabled packaging.
Sustainability also remains a core focus in the region, with Ferrero Travel Market underlining its commitment to responsible sourcing, quality and environmentally conscious practices at the point-of-sale across the region.
Building on this regional momentum, the company will present its latest innovations and category strategies at the 2026 IAADFS Summit of the Americas.
At the Summit, Ferrero will highlight key pillars of its portfolio, including Kinder, Ferrero Rocher pralines and its expanding biscuits segment. The latter features the La Biscotteria concept, a significant growth driver within the global travel retail business.
In the Americas region, Ferrero sees long-term potential and remains firmly committed to investing in its core categories. The confectionery company said travel retail remains a “highly strategic channel” to showcase innovation and generate a halo effect across the wider portfolio.
Ferrero Travel Market General Manager Sergio Salvagno commented, “The IAADFS Summit is an important opportunity for us to reconnect with our partners across the Americas, and reaffirm our commitment to the region.
“At this show, we are focusing on what we do best: presenting strong brands, meaningful innovation and a clear category vision. By reinforcing our core portfolio and continuing to invest in sustainability and shopper engagement, we are confident in our ability to leverage further opportunities, in partnership with our customers.”
The company will exhibit on the Otis McAllister stand (Booth 111), where it will welcome partners and visitors to explore product ranges and discuss collaborative growth opportunities. ✈
