Frederique Constant makes heartfelt donation to children’s charity

Frederique Constant donates US$50 from each watch sold in its Double Heart Beat Collection to various charities

Swiss watch maker Frederique Constant has donated US$75,000 to a children’s charity through the sale of watches from its Double Heart Beat Collection in 2011.

The company donates US$50 from each watch sold in its Double Heart Beat Collection to various charities, including those related to the heart and children.

Frederique Constant – whose marketing tagline is Live your Passion – focuses on heart-related charities as it is in line with its signature timepiece, the Heart Beat.

In 1994, Frederique Constant developed its first Heart Beat watch. The purpose of the Heart Beat development was to show the mechanical nature of its watches. Heart Beat watches have an aperture at the position of the balance wheel to show the movement.

Explaining the donations, Frederique Constant SA Co-Founder and CEO Peter Stas said: “Somewhere out there is a child with a bad heart that could end a potentially eventful life and a future replete with possibilities.

“Frederique Constant has donated two cheques in the value of US$50,000 (in 2008) and US$75,000 (in 2011) to the International Children’s Heart Foundation, a passionate organisation that brings skills, technology and knowledge to diagnose and care for children with congenital heart disease to developing countries.”

Putting smiles on the faces of children

Stas continued: “In 2009, we lent our support by funding Paint a Smile’s bid to decorate the Beijing Children’s Cardiology Department and put smiles on the faces of children dealing with heart-related issues.

“In 2010, we awarded the American Heart Association with a US$50,000 cheque for their charitable efforts to prevent heart disease and stroke.

“In 2011, we also held a benefit for the Hong Kong Children’s Heart Foundation, with Chinese actress and Frederique Constant brand ambassador ShuQi helping us drum popular support for the cause of children with congenital heart problems.

“With passion, we continue to provide support to heart- and child-related charities. In 2012, we will again donate a major cheque to a charitable cause. The next time you see someone wearing one of the beautiful Double Heart Beat Collection watches, remember that part of the cost for that watch went to help a patient.”

About Frederique Constant

Founded in 1988 by Aletta and Peter Stas, Frederique Constant has grown into one of the larger Swiss watch manufacturers. In 2011, production reached over 120,000 watches, sold in over 2,700 points of sale in 100+ countries. Frederique Constant positions itself in the accessible luxury segment, with most of its watches selling at CHF1,000-5,000 retail. The company expects to continue its annual +25% growth, doubling in size every three years.


Food & Beverage The Magazine eZine