Furla has opened a new 12sq m personalised corner with Dubai Duty Free at Concourse B of Dubai International Airport.
The new space, unveiled on 25 June, is the result of a relocation and upgrade of its original point of sale within the generic fashion store.
Furla Global Travel Retail Director Gerry Munday said: “This upgrade is fully in line with Furla’s policy to ensure all travel retail locations are either freestanding boutiques, shop-in-shops or personalised corners.
“We would like to thank Dubai Duty Free for granting Furla this dedicated space, which we feel essential to create the right atmosphere and the brand’s unique shopping experience. Middle East is one of the regions with the highest potential of growth for Furla and we are confident that this new positioning will reap the greatest benefits both for the retailer and the brand.”
 |
The upgrade “is fully in line with Furla’s policy to ensure all travel retail locations are either freestanding boutiques, shop-in-shops or personalised corners”, the brand underlines |
