Gebr. Heinemann captures Düsseldorf Airport duty free & travel retail contract

GERMANY. Gebr. Heinemann has won the tender to manage four duty free & travel retail shops at Düsseldorf Airport from 10 January 2023.

The licence covers around 4,000sq m of space across A, B and C terminals. The product range includes liquor, tobacco, confectionery, perfume & cosmetics, fashion, accessories, watches & jewellery.

Gebr. Heinemann pledges a strong focus on Sense of Place and sustainability as it regains a contract it held previously for 20 years

Gebr. Heinemann Chief Operating Officer Raoul Spanger said: “We are delighted at the successful outcome of the tender, and we are looking forward to renewing our partnership with Düsseldorf Airport and resuming retail operations there. I am certain that this partnership will be very successful in terms of unique, future-oriented shopping concepts. It is our common goal to meet all the needs of passengers in relation to duty free & travel retail services at this important airport.”

Flughafen Düsseldorf Head of Commercial Anja Dauser said: “Yet another reason to take off in Düsseldorf. With Gebr. Heinemann, we are getting a partner that is as professional as it is likeable, with a fantastic concept. Together with a high level of service familiar to Heinemann customers, it will provide a special visitor experience for our passengers. We are looking forward to a constructive and cooperative partnership.”

The airport company’s Head of Commercial Operations Pia Klauck said: “As an airport with excellent connections and close to the city, we have a very special relationship with our region and with Düsseldorf. We are particularly pleased that Gebr. Heinemann has picked up on this concept in its product range and shop design. In this way, the passenger can fill up on the vital atmosphere of the state capital of North Rhine-Westphalia on the last few metres to the plane and carry it into the world. This is how the local connects with the global.”

Further design impressions of the new stores at Düsseldorf Airport, which begin trading in January 2023

The collaboration between Gebr. Heinemann and Düsseldorf Airport began in 1992. The Hamburg-based family retailer ran the business until 2012, when the concession was won by Dufry company World Duty Free.

The partners said that the “shop design and sustainability concept, combined with the travel retailer’s willingness to invest”, were key factors in the choice of Heinemann for the new contract.

The shop design reflects the three cornerstones of a local approach, sustainability and flexibility.

Gebr Heinemann said: “The shops combine a strong local spirit with easy orientation. Each shop offers a wide range of local products and has an individual focus that represents Düsseldorf. The design highlights the love and commitment to art, the emerging youth and urban culture, the history of the old town – commonly known as the ‘longest bar in the world’ – and showcases Düsseldorf’s status as Germany’s fashion capital. In this way, every shop creates its own individual and distinctly local experience, making each visit special. ‘Selfie points’ based on local landmarks also ensure that travellers feel the ‘local sense’ of the city.”

The furnishings allow scope for flexibility and adjustments across all categories. As a result, frequently changing brand promotions and seasonal campaigns and offers can be highlighted – without the need for complicated modifications and meaning less waste.

Besides the reduced material consumption for furnishings, for the construction of the shops Gebr. Heinemann and Düsseldorf Airport use rapidly renewable basic materials with low emissions in energy- and water-saving production, as well as using efficient lighting systems such as LED lighting with daylight sensors.

In passenger volume, Düsseldorf Airport is Germany’s fourth-busiest airport after Frankfurt, Munich and Berlin. In 2019, around 26 million passengers used the airport (including around 12 million departing passengers), as did 80 airlines. The catchment area includes the metropolitan region of North Rhine-Westphalia, as well as Belgium and the Netherlands.

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