GERMANY. Omnichannel media solution specialist Retail Media Impact is strengthening Frankfurt Airport’s role as a platform for memorable brand campaigns with recent examples from Apple Pay, Toblerone and Jagermeister.
Retail Media Impact is an internal collaborative initiative that brings together the expertise of airport operator Fraport, Frankfurt Airport Retail (FAR) and Media Frankfurt, combining airport operations, retail and media solutions within a single ecosystem.
The company’s goal is to move beyond traditional advertising by creating immersive brand experiences that connect with travellers throughout their journeys.
In 2025, Apple Pay rolled out an airport-wide campaign with strong presence across Terminal 1 and Frankfurt Airport’s long-distance railway station. Around 320 digital and static advertising placements were deployed, extending through to the point-of-sale.
The activation featured pop-ups, banners, hanging displays and terminal-topper branding to maintain visibility throughout the passenger journey.
Jägermeister’s long-term dual-activation in Terminal 3 combines high-impact media placements delivered by Media Frankfurt with retail engagement opportunities facilitated through FAR. The integrated programme spans multiple passenger touchpoints while supporting conversion.
Toblerone is running eye-catching installations in partnership with Gebr. Heinemann and FAR highlighting the Toblerone Crystal Bar. The campaign is complemented by promotional initiatives, including a Toblerone discount voucher and a charity auction.
Retail Media Impact said these examples demonstrate how integrated campaigns can evolve beyond conventional advertising to create memorable experiences that encourage consumer engagement and purchasing.
The company will play a key role in Frankfurt Airport’s new Terminal 3, which features approximately 12,000sq m of retail and dining space, providing an expanded platform for experiential activations that combine commerce, entertainment and brand storytelling. As reported, The Moodie Davitt Report President & Editorial Director Dermot Davitt was on location for the official inauguration of the T3 duty-free environment.
Retail Media Impact forms part of Fraport’s wider vision, ‘The Art of Retail in the Heart of Europe’, led by Executive Board Member Julia Kranenberg. The vision aims to combine convenience with premium retail experiences, offering brands access to an international audience at key moments of the travel journey.
Fraport AG Senior Executive Vice President Retail & Real Estate Babett Stapel commented: “Frankfurt Airport is a place where people from different countries and cultures come together. They have time, are in a positive mindset and are open to new experiences. That makes the airport an exceptional stage for brands.
“Through Retail Media Impact, we create experiences that capture attention, spark emotions and leave a lasting impression. Here, brands gain more than visibility – they become part of the travel experience.”
Media Frankfurt Managing Director Martin Korosec added: “Frankfurt Airport gives brands a unique opportunity to connect with travellers at a moment of heightened attention and travel excitement. It allows them to combine reach, engagement and purchase intent in a highly effective way.
“Retail Media Impact transforms communication into real impact and turns brands into genuine travel companions.”
Frankfurt Airport welcomes around 63 million passengers annually and offers approximately 35,000sq m of retail and food & beverage space across its terminals, including around 170 retail and service outlets alongside 60 restaurants, bars and cafés. ✈
