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The single malt is the final expression in the Glenfiddich Cask Collection range |
William Grant & Sons has released the third and final expression in the travel retail exclusive Glenfiddich Cask Collection range, Vintage Cask. The single malt made its debut with DFS at Hong Kong International Airport earlier this month.
It joins Select Cask and Reserve Cask in the range, which was launched in September, and pays homage to the original taste profile of Glenfiddich. Packaged in a gold presentation box, Glenfiddich Vintage Cask is available in a 70cl bottle (40% abv) and retails at HK$850 (US$110).
DFS Group Senior Vice President – Spirits, Wine & Tobacco Brooke Supernaw said: “Across the Asia Pacific region there is a growing demand from travellers both for premium single malts and exclusive gifts which are not available domestically.
“The Glenfiddich Cask Collection meets both these needs while providing a compelling offer for the whisky enthusiast looking to broaden his or her experience and enjoyment of a totally new and very different range of single malts. This is part of our commitment to inspire travellers everywhere to enhance their journey with the world’s finest, expertly curated selection of exceptional products and unparalleled service.”
The Glenfiddich Cask Collection has been crafted to offer three distinct flavour profiles, achieved by maturation in a variety of oak casks and finished in specially created Solera vats. Each is designed to appeal to the varied preferences of single malt drinkers.
Matured in European Oak and American Bourbon casks, Vintage Cask is said to have a “delicate but discernible peaty note with the characteristic fruity, sweet Glenfiddich spirit”.
“I am absolutely delighted by the way that the team at DFS Hong Kong have embraced the new Glenfiddich Cask Collection,” said William Grant & Sons Global Travel Retail Asia Pacific Regional Director Scott Hamilton. “We have been able to create a whole brand world for Glenfiddich in store.
“We have one of the largest high profile spaces that we have ever secured for Glenfiddich, the widest possible range of outstanding whiskies all beautifully displayed on bespoke furniture that brings alive the story of Glenfiddich and of course Cask Collection. This is then magnified by the quality and passion of the shop floor team who are doing an outstanding job, explaining the range and the whiskies, letting shoppers sample and then guiding them to the most suitable variant.”
The activation began at the start of December and the new Vintage Cask was unveiled in early January, in advance of Chinese New Year. William Grant & Sons has reported strong levels of interest in the range and “outstanding sales figures”.
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Glenfiddich Vintage Cask made its debut with DFS earlier this month |
