SINGAPORE. French beauty house Guerlain, part of LVMH Group, has partnered with The Shilla Duty Free and Changi Airport Group to reveal an Asia Pacific travel retail-exclusive pop-up at Singapore Changi Airport.
The pop-up is located in Terminal 1 Departure Transit Hall and is running from 9 April until 19 May. It celebrates the launch of Guerlain’s new age-defying skincare line, Orchidée Impériale Gold Nobile.
The Changi-exclusive outpost features a golden colour palette inspired by the brush-gold packaging and the Gold Nobile Orchid at the centre of the Orchidée Impériale Gold Nobile range.
The animation is set within a 70sq m podium that combines radiant displays with dedicated service areas. These offer personalised beauty consultations and specialised facial treatments that highlight Guerlain’s commitment to luxury, innovation and orchid conservation.
Inspired by the luminescence of the Gold Nobile Orchid, the podium is illuminated by light beams and orchid blossoms falling from the ceiling. At the centre of the haute parfumerie area is the Exceptional Piece Perle Impériale bottle, an expression crafted in partnership with Swarovski and exclusive to Asia Pacific travel retail.
The Changi-1st Exceptional Piece Perle Impériale reimagines Guerlain’s signature Bee Bottle with Swarovski crystals and pearls. The bottle is a celebration of the Eid al-Fitr festival and houses the Perle Impériale Eau de Parfum, which opens with luminous bergamot before revealing a heart of fig accord. This powdery trail closes with a woody sandalwood base, enhanced by myrrh and leathery notes.
Elsewhere, a photo area serves as the perfect selfie opportunity for travellers, while luminous columns offer information on Guerlain’s new golden skincare ritual.
A private facial alcove is a focal point of the podium and offers luxury beauty services and an exclusive travel retail set. Notably, it offers a Changi-first Orchidée Impériale Gold Nobile Alcove Facial Service, tailored for travellers in Singapore.
Inside the private alcove, travellers are invited to indulge in a moment of relaxation and rejuvenation through ten-minute Nobile and Gua Sha hand massages led by Guerlain therapists. The therapists also teach guests pampering self-massaging techniques so they can indulge in moments of selfcare throughout their journey.
In addition, the alcove offers five-minute bespoke fragrance consultations using scents from the L’Art & La Matière line as well as seven-minute flash makeup services using Guerlain’s beauty bestsellers.
The opening was celebrated with a glamorous VIP event attended by Guerlain Global Brand Ambassador and world-renowned celebrity pianist, and singer–song writer Gina Alice. The event showcased the blend of science and elegance that defines the Orchidée Impériale Gold Nobile line.
Orchidée Impériale Gold Nobile: A new paradigm for skin
Orchidée Impériale Gold Nobile collection comprises the Orchidée Gold Nobile Serum and Cream.
This super premium collection is centred around the Gold Nobile Orchid (Dendrobium Nobile), which is known for its moisturising, toning, anti-inflammatory and antibacterial properties and together, the collection amplified 10 signs of youth and revived 6 factors of light.
The serum is made with 95% natural-origin ingredients and acts as a powerful light diffuser. It has a velvety creamy texture and is formulated with white micro-pearls and 24-carat gold particles that illuminate the complexion and boost skin radiance.
The cream concentrate is made of 94% natural-origin ingredients. It is enriched with a complex of 24-carat gold particles and a duo of mother-of-pearl extracts that multiplies the diffusion of light without adding excessive shine. The result is a glowing skin texture with a transparent and luminous finish.
Clinical studies show that the continued use of the Orchidée Impériale Gold Nobile line amplifies skin smoothness, plumpness, firmness, elasticity and density, while reducing fine lines and wrinkles. It has also been shown to boost radiance, skin homogeneity, brightness, clarity and transparency while reducing dark spots.
Both products are housed in innovative aluminium dispensers that contain intelligent refillable mechanisms. These are crafted from 40% recycled glass and have recyclable drawn glass vials. The exterior is made with a brushed aluminium casing designed to be kept for years to come. ✈
