Haribo adds peach flavour to resealable pouch portfolio

Haribo has extended its resealable pouch collection with a new peach flavour. The new flavour along with the rest of the pouch collection will be presented at next month’s TFWA World Exhibition (11B, Bay Village).

The Haribo Peaches Pouch 750g is a travel-exclusive resealable pouch of peach-flavoured, peach-shaped jelly confectionery.

A peachy addition: Haribo bolsters its resealable pouch range

Haribo Travel Retail Marketing Manager Elisa Fontana commented: “Our Haribo confectionery pouches are proving to be hugely successful with retailers and shoppers in travel retail shops all over the world. They are easy to display because the packaging is designed not to fall over, they are in bright colours so they look great on the shelf, and they are resealable with a neat zip-lock so kids and grown-ups love to take them on their travels. There is an assortment to suit everyone, including Halal varieties, and the new peach flavour is like a taste of summer.”

The resealable pouch collection also includes Phantasia and Tropifrutti 750g assortments, which were launched this summer featuring dinosaurs, reptiles, sea horses, fruits, flowers and other shapes. Haribo Air-Parade, Goldbears, Happy Cola and Starmix in 750g and 250g sizes complete the travel retail-exclusive range of pouches.

300g Halal pouches of Haribo Goldbear, Happy Cola, Air Parade, Tropifrutti and Starmix varieties will be rolled out early next year in the Middle East and other markets, said the brand. The 300g size is designed to comply with strict carriage regulations in certain markets such as Dubai and Abu Dhabi.

Haribo’s Goldbear Candy Tin 120g, available in standard and Halal versions, and the Haribo Travel Bag 800g will also be spotlighted in Cannes.


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