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A limited promotion at Heinemann shops saw the men’s fragrance shoot up the sales charts |
Hugo Boss’ latest fragrance for men is launching at Heinemann Duty Free shops across a range of European airports.
Following a pre-launch in June at airports in Norway, the fragrance – Boss the Scent – is being made available this month (July) and in August at Heinemann shops, ahead of its launch in domestic retail stores worldwide in September.
A limited promotion at some of the duty free locations saw the fragrance claim the number one sales position for men’s fragrances during the first three weeks of July, according to Heinemann.
The eau de toilette is available in a 100ml bottle with the entire product line, which includes an aftershave, deodorant and shower gel, being launched in September.
P&G Prestige previously selected Heinemann for the launch of the Boss Bottled Unlimited eau de toilette during the 2013-2014 winter season, ahead of its general market launch.
Gebr. Heinemann Perfume & Cosmetics Purchasing Manager Britta Olschner said: “We are pleased that our long-standing partner P&G Prestige has selected Heinemann Duty Free shops for the exclusive worldwide premiere. We have created a real highlight for summer-season travellers with this launch. Our customers have been enthusiastic about this launch, as the outstanding sales indicate.”
