Brand: Hershey World Travel Retail
Promotion: Blackjack Promotions and Hershey World Travel Retail have teamed up to run a sampling activation to promote Reese’s products at London Heathrow Airport, with partner World Duty Free Group. The promotion began on 15 April at T5 and is being rolled out to T3, running until 19 June.
Details: The sampling campaign sees Blackjack brand ambassadors offering travellers free samples of Reese’s products, including Reese’s Peanut Butter Cups, Reese’s Peanut Butter Cup Miniatures (milk and white chocolate) and Reese’s Pieces Candies. Travel retail exclusive packs of the products are available to buy at World Duty Free Group stores.
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Try before you buy: passengers can sample Reese’s chocolate |
Comment: Blackjack Promotions Account Manager for Luxury, Confectionery, WDFG & Airport Retailers Kay Walker: “This activity has already sweetened the experience for passengers visiting Heathrow and World Duty Free in T5 and we’re looking forward to further success in T3. Reese’s is a unique product with the perfect combination of chocolate and peanut butter and the Hershey Company has a great story to tell. We hope this is the first of many more activities to come.”
The Hershey Company World Travel Team Lead Europe Amy Wilson: “Confectionery is the most impulsive category within travel retail and snacking is a growing usage occasion. We are excited to be partnering with Blackjack and WDFG to have Hershey’s Reese’s brand in Heathrow to drive excitement in the confectionery category.”
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Travel retail exclusive packs of Reese’s products on display |
