De Rigo Group’s Police sunglasses feature in the upcoming ‘Men in Black: International’. The science fiction action comedy film, which is stylised as MIB: International, is scheduled to be released in the USA by Sony Pictures on 14 June.
The Men in Black agents are seen wearing a new style, Origins 1 SPL872, which was created exclusively for the film. The all-black, square-shaped acetate sunglasses have an eagle logo on the temples and come in a customised ‘Men in Black’ case.
The style will be available in global travel retail from April 2019 and can be seen in the film trailer (shown below).
De Rigo Duty Free & Licensor Boutiques Sales Manager Alessandra Piccin said: “We’re delighted that Police Origins 1 SPL872 will be offered in travel retail. We have some really exciting supporting advertising and merchandising plans for key airports worldwide which we’ll be announcing very soon. It’s a fabulous opportunity to drive awareness of the brand to travellers globally.”
De Rigo will highlight the Police ‘Men In Black’ eyewear at the TFWA Asia Pacific Exhibition in Singapore in May (Level 2 H28).
