Image of the day: DFS’s Stairway to (retail) Heaven

Our daily feature celebrates memorable scenes, moments, launches and campaigns from the global aviation and travel retail sphere.

There’s a lady who’s sure
All that glitters is gold
And she’s buying a stairway to heaven
When she gets there she knows
If the stores are all closed
With a word she can get what she came for
Oh oh oh oh and she’s buying a stairway to heaven – Stairway to Heaven, Led Zeppelin (Jimmy Page and Robert Plant)

Is my Kiwi bias showing again in today’s choice? Well, yes, mea culpa. But what an amazing image it is, courtesy of DFS Group and the retailer’s Grand Opening of the revamped T Galleria by DFS, Auckland in my country’s biggest city.

The photo above shows the spectacular art installation by local graffiti artist Otis Frizzell on the store’s historical staircase (the store is housed in Auckland’s much-revered Customhouse).

Judging by the dazzling array of Kiwi design talent and international brands on offer, this truly was a stairway to (retail) heaven. A banner statement in every sense.

*Note: Image of the Day is one of our most popular online features. Interested in sponsorship opportunities? Please contact Irene Revilla at


Food & Beverage The Magazine eZine