Our regular feature, brought to you in association with Duty Free Global from Ireland, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.
CROATIA. Today’s choice of images comes from Split Airport, which The Moodie Davitt Report President Dermot Davitt visited on Monday evening following a memorable few days holiday in nearby Seget Donji on the Dalmatian coast.
The Travel Value and Duty Free store – which tripled in size following a terminal expansion in 2019 – is managed in-house by the airport with Gebr Heinemann as exclusive supply partner for all but local products.
The expression of regional food and drink is a vibrant one in particular, with a dedicated ‘Best of Croatia’ section a lovely showcase for brands across wines, spirits and gourmet items.
There are prominent displays for herbal liqueur Antique, the superb ranges from the Matuško winery including the elegant Dingač label, and more from Hvar Hills winery from the nearby resort island of the same name, plus many more brands that reach an international audience through the airport store.
A glance at the branded ranges in spirits tells you more about the appeal to particular visitor nationalities. UK, German and Scandinavian travellers come to this region in vast numbers over the summer, with strong Scotch, Cognac and white spirits ranges reflecting appeal to these groups.
Multi-pack offers and discount pricing on some items also reflect an attempt to capture the predominantly leisure visitor market.
From what we saw on Monday, the offer is working well, with the tills doing a brisk business in destination purchases that offer a final taste of this beautiful region and spirits and other items (sunglasses grabbed a lot of attention at the store front) that seize the attention at this seasonal airport. ✈
