Images of the Day: How ARI celebrated the flavours and spirit of Montenegro on Joy Day

Our regular feature, brought to you in association with Duty Free Global from Ireland, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.

The celebrations brought ARI’s ‘Joy On Your Way’ proposition to life through engaging initiatives and locally inspired launches 

MONTENEGRO. Today’s images come from ARI and offer a look back at the retailer’s global Joy Day (24 June), this time at Montenegro Duty Free through a splendid showcase of local flavour and hospitality. The images were shared on the official ARI LinkedIn page.

Central to the celebration was the launch of Montenegro in a Bag, a curated selection of gifts that invited travellers to take a taste of the destination with them. The bag spotlighted locally inspired products that celebrate the spirit and culture of Montenegro.

The retailer also distributed complimentary ARI Joy cookies to travellers.

ARI’s Joy Day celebrations sought to capture Montenegro’s distinctive sense of place while showcasing the warmth and hospitality of its people.

The celebration builds on ARI’s Joy On Your Way philosophy, which places memorable experiences and human connection at the heart of the travel retail journey.

Taste of place: Montenegro in a Bag puts local food and beverage products centre stage 

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