Images of the Day: Keralan culture meets contemporary retail at new Ospree Duty Free Trivandrum Airport store : Moodie Davitt Report

Our regular feature, brought to you in association with Duty Free Global from Ireland, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.

Ospree Duty Free’s renovated store signals a bright new era for retail at Trivandrum International Airport

INDIA. Our images today are courtesy of Ospree Duty Free, which has lifted the curtain on a bright new look for its duty-free store at Trivandrum International Airport in the state of Kerala.

The reopening blends contemporary retail design, digital innovation and Kerala’s rich cultural traditions, reflecting the retailer’s continued investment in enhancing the passenger shopping experience.

The official opening ceremony included a ribbon-cutting attended by airport representatives, stakeholders and Ospree Duty Free management (including CEO Gaurav Singh, fifth from right and co-owner Atul Ahuja, third from right), followed by the traditional lighting of the diya (below)

The transformed store introduces a refreshed retail environment with improved lighting, modern interiors and an expanded product mix spanning spirits, perfumes, confectionery, fashion and a new Super Mart offering an extensive range of food and non-food essentials.

Kerala’s first duty-free in-store customer assistance robot adds a futuristic touch to the shopping experience

Among the standout features is what Ospree Duty Free describes as Kerala’s first duty-free in-store customer assistance robot, enabling passengers to access product information and promotional offers while rewarding shoppers with gift vouchers worth IR500 (US$5.18) and IR1,000 (US$10.36).

The retailer has also introduced digitally signed invoices delivered directly to customers via WhatsApp, another first for a duty-free store in the state.

Ospree Duty Free CEO Gaurav Singh pictured with a shopper displaying a gift with purchase Ospree Duty Free tote bag on opening day

To celebrate the reopening, customers can enjoy exclusive gift with purchase offers, including a complimentary trolley worth IR4,999 (US$51.18) on qualifying purchases, a hip flask with purchases of select Indian brands, a Marshall Tech Kit Organizer or a tote bag.

The reopening is supported by extensive airport-wide marketing across digital screens and outdoor media, regional news platforms and local influencers.

Ospree Duty Free CEO Gaurav Singh said: “The opening of our Trivandrum Duty Free store marks an exciting step in Ospree Duty Free’s expansion journey.

The renovated store is hosting the ‘Make it Monkey’ campaign, a high-profile experiential marketing and retail activation from William Grant & Sons-owned Scotch whisky brand Monkey Shoulder in partnership with Ospree Duty Free. Read more about the campaign here.

“We are committed to delivering a world-class travel retail experience by offering travellers an exceptional selection of global brands and great value.

“We look forward to welcoming passengers and enhancing their journey through Trivandrum International Airport.” ✈

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Our regular feature, brought to you in association with Duty Free Global from Ireland, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.

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