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“The exciting new design extends across the whole Lambert & Butler family, and will be rolled out into duty free markets from this summer,” says Imperial Marketing Director Travel Retail/Global Duty Free Andy Pass | |
UK. Imperial Tobacco will be continuing its effort to build “British Brands” of cigarettes and tobacco within the North American market at the Duty Free Show of the Americas (IAADFS) in Florida, USA.
On show will be British brands Lambert & Butler, Superkings and Regal, which will be presented alongside Davidoff and West in the cigarette category, and rolling tobacco brands Golden Virginia & Drum and Rizla cigarette papers.
Rizla will be offered as a travel pack at the show.
Lambert & Butler, the UK’s biggest cigarette brand, is undergoing a redesign in 2006 and new look packs will be on show in Fort Lauderdale.
“The exciting new design extends across the whole Lambert & Butler family, and will be rolled out into duty free markets from this summer,” says Imperial Marketing Director Travel Retail/Global Duty Free Andy Pass.
Imperial Tobacco has also acquired the agency for two sku’s of brands from China, which will be on display.
Imperial Regional Director Asia & Americas Duty Free John Kammerman says, “We are pleased to have secured distribution rights to these brands in North America, where we will be looking to initially develop the brands’ franchises.”
“We are very pleased with the completion of the final phase of the restructuring of our business in the Americas. Our agents and distributors are gaining critical mass and our supply chain management process has become an asset versus its historical liability.
“We are now additionally focusing our efforts on increasing penetration of the cruise ship market and look forward to meeting buyers from this sector during our time in Fort Lauderdale. We look forward to this year’s IAADFS show. It will be an opportunity in every way.”
Stand contacts will be: John Kammerman, Regional Director Asia & Americas Duty Free; Graham Bolt, Regional Director Travel Retail, Global Duty Free & Americas; Andy Pass, Marketing Director Travel Retail/Global Duty Free; Kris Kang, Senior Regional Marketing Executive, Asia & Americas Duty Free.
Also present will be Imperial’s US Agent OSC International-Steve Zurcher; Caribbean Agent/Distributor Sun Distribution-Laurent Vialenc; and South American Distributor UETA of Panama-Leon Falic.
For more details, contact Andy Pass, Imperial Tobacco: +44 1753 669655; fax: 44 1753 669705; mobile: +44 7967 467108 ; email: andy.pass@uk.imptob.com.
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