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Koto Parfums is celebrating the 40th anniversary of the Hello Kitty phenomenon with a new fragrance for younger consumers and the so-called “tween” demographic. Hello Kitty Call Me Princess will be presented to the trade at next month’s TFWA Tax Free World Exhibition in Cannes (Yellow Village: Stand B16).
The fragrance juice is described as floral, sweet, modern and cheerful. It opens on top notes of rose and lychee, building to a heart of raspberry and peony, atop a base of musk and white wood.
The scent is presented in a round, lacquered pink flacon, topped with a crown-like cap.
Hello Kitty Call Me Princess is available as a 50ml and 100ml edt. A set presentation is also available.
