Kreol Travel Retail and Italian confectionery brand Confetti Crispo have struck a travel retail distribution agreement for selected Gulf countries and the Indian subcontinent.
Kreol Travel Retail CEO A.S. Lal said: “We are excited about our new venture as Crispo is expected to be the top-seller in our markets.”
Confetti Crispo products target the gifting market and include dragees, pralines, chocolates and chocolate eggs.
Kreol said that Confetti Crispo has invested in extensive marketing to raise the popularity of its products, adding that its Italian-designed packaging and presentations have been promoted in various trade exhibitions.
The company added that products such as Confetti could help broaden the airport offer and make it more attractive to new travellers.
Kreol Travel Retail Executive Director Kreol Arakulath commented: “Dealing with airport retailers is challenging. As much as the industry is growing, the commercial terms and expectations of the airport retailers are unrealistic in today’s market.
“Growing e-commerce sales could be a substantial threat to business-as-usual in the near future. Unless retailers come up with many attractive business models to attract millennials, airport retail will lose out on the volume of sales.”
Kreol’s clients include Anchor milk powder from New Zealand, Turin chocolates from Mexico, Solen confectionery from Turkey, Chikoo sweets from Oman, Duc d’O confectionery from Belgium and Jango instant drink powder.
“We are committed to the growth and mentoring of all our brands for which we have an enthusiastic team in place to monitor sales and execute aggressive promotion plans,” Lal added.
He emphasised the company’s close ties with many of the airport retailers in the Gulf Cooperation Council (GCC ) region and the Indian subcontinent.
