Watch and jewellery specialist Kurate International will unveil new travel retail-exclusive products from jewellery brand Belle & Beau in its return to the upcoming TFWA World Exhibition (Green Village K56).
With its accessible luxury offering of high-quality, trend-led collections, Belle & Beau has continued to build strong momentum in global travel retail while strengthening its presence with existing and new retail partners.
Highlights from the past year include several key developments across airport, cruise, and inflight retail. In addition to new airport listings with retailers Avolta and Baltona, the brand also expanded into the ferry market with ferry operator DFDS, with further listings on cruise ships expected in late 2025.
In the airline sector, several carriers have recently onboarded Belle & Beau’s stainless-steel range, with strong sales results.
According to Kurate, the brand’s successful self-select floor stand concept has played a pivotal role in this growth, combining “impactful visual merchandising with compelling price points and an easy-to-shop format that drives conversion in high-traffic retail environments”.
Belle & Beau will showcase new pearl styles (left) and an expanded Lynx collection (right)
At this year’s TFWA show, Belle & Beau will debut a range of new collections and travel retail-exclusives, including:
- Stainless steel jewellery – waterproof, sweatproof, and tarnish-resistant pieces for consumers on the go
- Gift with purchase (GWP) initiatives – a premium jewellery case, with another exclusive gift set for 2026 already in development
- Triple-earring sets – new stainless-steel styles designed for mix-and-match versatility
- Vibrant colour additions – pops of colour in earrings, necklaces, and bracelets, across both stainless steel and classic ranges
- Fresh pearl styles – contemporary updates to classic favourites
- Lynx collection expansion – eye-catching modern pieces, including new statement designs
Kurate International Key Account Manager Sharon Smith said: “We’re thrilled to return to the TFWA World Exhibition this year and share the exciting strides Belle & Beau has made across global travel retail.
“Our focus remains on delivering accessible luxury through trend-led, high-quality jewellery that resonates with today’s travellers. From new retail partnerships to innovative product ranges and exclusive travel retail launches, we’re proud to showcase how Belle & Beau continues to evolve as a standout self-select brand in this dynamic channel.” ✈
