FRANCE/GERMANY. Champagne Lanson has unveiled Le Rosé Fruit Market, a new limited-edition gift box for its Le Rosé cuvée.
The gift box is now available in global travel retail. To support the launch, Champagne Lanson is partnering with Lagardère Travel Retail and Gebr. Heinemann for two high-profile Summer promotions.
From 31 May to 27 June, travellers visiting selected Paris Charles de Gaulle Airport T2 shops can taste Le Rosé at several Champagne Lanson ‘Market Stalls’ activations. The animations were launched in partnership with Lagardère Travel Retail (through the Société de Distribution Aéroportuaire joint venture with Groupe ADP).
To offer the full market stall experience, brand ambassadors will be on-site to offer red fruit food pairings. According to the brand, the ‘bistronomie’ themed activation drives Champagne Lanson’s premium and high quality positioning.
Champagne Lanson has also partnered with Gebr. Heinemann (through the Frankfurt Airport Retail JV with Fraport) to run a special Event Bar at Frankfurt Airport in the non-Schengen shop in Terminal 2.
The Event Bar, running from 1 June to 31 July, will offer samples of Le Rosé and a special gift with purchase for every two bottles purchased.
Le Rosé is a fresh and fruity rosé Champagne with delicate notes of strawberry, raspberry, blackberry, blueberry and citrus notes. The liquid was inspired by the scent of fruit market stalls.
The Le Rosé Fruit Market gift box was also inspired by fruit market stalls. It was designed to reflect the fruity notes of the rosé champagne.
“We’re delighted to be able to offer the special edition ‘Le Rosé Fruit Market’ to global travel retail,” commented Champagne Lanson Head of Travel Retail Edouard de Boissieu. “The gift box offers a fresh approach for our cuvées and offers extremely attractive shelf appeal, truly representative of the product inside.
“We are also confident that the high-profile promotions planned this year with our retail partners will act as a perfect showcase for ‘Le Rosé Fruit Market’ and Champagne Lanson. We know from first-hand experience how important and effective promotions such as this can be and our very grateful to our retail partners for giving us this opportunity.”
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