ZURICH. Swiss chocolatier Lindt & Sprüngli completed a high-profile travel retail promotion at the Nuance Duty Free Store at Zürich Airport last month, featuring the top prize of a personal “˜meet and greet’ with tennis star Roger Federer. Federer has been a global brand ambassador for Lindt since 2009.
 |
Holding court: The Lindt campaign at Zürich Airport |
To entice travellers, Lindt set up a centre court-themed promotion in the store where passers-by were invited by a Lindt Maître Chocolatier to sample the brand’s Lindor truffles. Aside from the chance to meet the tennis player, customers could win other prizes with Lindor.
Nuance European Confectionery Buyer Lorenz Asch said: “We were very pleased with the concept and the sales which have resulted from the Roger Federer mega promotion at Zürich Airport.”
 |
