L’Oréal Luxe Travel Retail is staging a new airport animation to support its Viktor & Rolf Flowerbomb and new Flowerbomb Rose Explosion fragrances. The event will run between June and the beginning of September at London Heathrow T5, Dubai International and Abu Dhabi International Airports.
The event incorporates a double-sided podium decorated with the signature pink Flowerbomb livery on one side, and the gold and black colour scheme of Flowerbomb Rose Explosion on the other.
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Viktor & Rolf’s new Flowerbomb airport animation |
A tap-dancing beauty consultant wearing a black hat and gold bowtie distributes fliers to passengers, inviting them to discover more about the Viktor & Rolf universe. The flyer is written in English and Arabic, an effort which L’Oréal says is highly appreciated by Middle Eastern travellers.
Passengers who purchase two fragrances are presented with a gwp of a bag decorated with scented silk paper, and a miniature filled from the Flowerbomb fountain.
“Initial results of the demonstration are highly promising and indicate that Rose Explosion will be a new success alongside Flowerbomb,” L’Oréal noted, adding that for the first time, Viktor & Rolf had been listed onboard Saudi Airlines.
Flowerbomb Rose Explosion, an oriental fragrance, is described as a tribute to the rose. The juice features both Turkish Rose Absolute and Moroccan Rose Absolute. Other ingredients include mandarin, bergamot, saffron, pink pepper, olive, jasmine, amber, vanilla, patchouli and agarwood.
The fragrance is presented in a gold-coloured version of the original Flowerbomb grenade bottle.
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