Lotte Duty Free and Jung Kwan Jang tap K-food and wellness trends with Everytime Royal Hello Kitty edition : Moodie Davitt Report

Hello Kitty adds a familiar character touch to Everytime Royal’s signature red aesthetic

SOUTH KOREA. Lotte Duty Free has partnered with Jung Kwan Jang for the exclusive launch of the Hello Kitty edition of the Korean red ginseng brand’s signature liquid stick, Everytime Royal.

Available across the retailer’s store network and online platform, the limited edition builds on the product’s growing popularity among Korean and foreign travellers, with its convenient stick format and red ginseng offering.

Hello Kitty visuals feature across the stick packs, adding collectable appeal and a playful element to the product.

The Sanrio character has a broad following across generations, from teenagers to consumers in their 40s, with collaborations across F&B, fashion and lifestyle.

The Everytime Royal Hello Kitty edition is available in two formats: a 20-stick pack bundled with a Hello Kitty plush keyring, and a 50-stick pack that comes with a plush keyring and Hello Kitty luggage tag.

The launch, which follows the Memorandum of Understanding (MOU) signed by Lotte Duty Free and Jung Kwan Jang in June, adds to the retailer’s expanding K-food offering and responds to growing international interest in Korean food and wellness products.

Lotte Duty Free is serving up more K-food options in travel retail, expanding Arih distribution to key locations including its Busan store, which opened on 5 June

Among its recent additions is Arih, a wellness-focused food brand developed by Paldo and Hy in collaboration with K-pop superstars BTS.

The retailer’s wider K-food selection also includes Seja Coffee, Ediya Coffee, Bokhodu, Jardin and Muryangsu.

A Lotte Duty Free official said, “By adding the sensibility of the globally popular character Hello Kitty to Jung Kwan Jang’s premium red ginseng products, we aim to provide a differentiated duty-free shopping experience to customers at home and abroad.

“We will continue to introduce diverse food content with collectable value and product competitiveness by reflecting global interest in K-food and customer demand.” ✈

*Announcing The TREX Factor – Reaching B2C + B2B Audiences

The Moodie Davitt Report has launched a breakthrough crossover B2B to B2C video series focused entirely on travel retail-exclusive (TREX) products.

{Click on the YouTube Icon to view TREX Travels to the Duty-Free World, the introductory video to The TREX Factor}

Filmed by our acclaimed Shenzhen-based Moodie Davitt STUDIO division, the pioneering B2B and B2C crossover series is being shown in multi-lingual form (led by but not limited to Chinese and English) on the Moodie Davitt STUDIO YouTube channel and our WeChat Video platforms.

EPISODE 1

{Click on the YouTube icon to view Episode 1 on the Moodie Davitt STUDIO platform or here to watch on WeChat with Chinese subtitles}

In our worldwide premiere, resident TREX Master Martin Moodie – the world’s leading duty-free shopping commentator and Founder of world-renowned The Moodie Davitt Report, introduces Johnnie Walker Blue Label Xordinaire, aged in former French XO Cognac casks, designed to add an element of smoothness and sweetness.

Johnnie Walker Blue Label Xordinaire brings these elements together for an extraordinary finish. And, most importantly, it is a definitive TREX, available only in duty-free and travel retail stores. Click on the YouTube icon to view.

EPISODE 2

{Click on the YouTube icon to view Episode 2 on the Moodie Davitt STUDIO platform or here to watch on WeChat with Chinese subtitles}

In our second episode, resident TREX Master Martin Moodie introduces you to two single malt whiskies from The Macallan, one of the truly famous Scotch whiskey distilleries of the world.

Two very interesting variants with very different stories behind them. Click on the YouTube icon to view.

EPISODE 3

Our third episode features 叠川 The Chuan, which celebrates the vision of French drinks powerhouse Pernod Ricard to create a prestige Chinese malt whisky. Resident TREX Master Martin Moodie is joined on set by Rolls Wang, Retail Manager at Duty Zero by cdf, Hong Kong International Airport.

EPISODE 4

In this episode we taste two fine whiskies from Japan under the Misaka label – Misaka 12 Years Old Pure Malt PX Sherry Cask and Misaka 12 Years Old Mizunara Cask.

Resident TREX Master Martin Moodie is joined by Hong Kong-based Australian entrepreneur, spirits & wine distributor, restaurateur, whisky aficionado and now whisky owner, Harry Kartasis, who introduced the brand to the world.

EPISODE 5

In this episode, we stay with the house of Misaka. This time around Harry takes us up the premiumisation ladder, as he introduces Misaka 18 Years Old Pure Malt Mizunara Cask and its 21 Years sibling.

Like its predecessor edition, Episode 5 was shot inside Harry’s acclaimed Mexican restaurant in Wan Chai, Hong Kong, El Gordo Tacos & Grill.

EPISODE 6

In this edition, our resident TREX Master Martin Moodie, chats with Rolls Wong, Retail Manager at Duty Zero by cdf, the spirits and wine duty-free retailer at Hong Kong International Airport.

The subject of their discussion? An extraordinary single malt whisky from Highland Park in Orkney, Scotland, available only at Duty Zero by cdf. Just 575 bottles have been released. All only available through Duty Zero by cdf.