INTERNATIONAL. Mars International Travel Retail (MITR) is launching eight new or updated product ranges for 2010 at the upcoming IAADFS Duty Free Show of the Americas (Booth 523) in Orlando, Florida.
MITR has placed a renewed focus on entertainment and value for all the family in its extended portfolio, with education a growing part of its ethos.
“This year we have aimed to reassure consumers with extensions of our best-selling formats and brands. We have added in an extra fun factor for all the family plus a new educational twist to enjoy,” said MITR Director for the Americas Liliana Fuentes.
The new 2010 MITR product range will feature:
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(From left) M&M’s Historical Choco Dispenser featuring Cleopatra; M&M’s Duo; and M&M’s Novelty Dispenser |
Family Gifts
The M&M’s brand remains the best seller in MITR’s travel retail collection and is the industry’s largest brand globally, said Fuentes.
M&M’s Historical Choco Dispensers – A new range of Historical Choco Dispensers will be introduced to replace and refresh the current Choco dispenser. Each dispenser contains 90g of M&M’s milk chocolate, and they come with six collectible figures: Cleopatra, Eric the Viking, Julius Caesar, Christopher Columbus, Albert Einstein and Napoleon.
New M&M’s Chess Scubes – Each collectable pack features an M&M’s character as a chess piece i.e. knight, bishop, king, queen, king etc., with 32 pieces to collect and play with two full chess sets. Each pack includes 140g of M&M’s peanut or milk chocolate.
M&M’s Candy Fan -This new novelty dispenser features a personal fan – which operates with the push of the button – with four M&M’s characters, including a Nascar driver and a Transformer. It contains 20g of M&M’s milk chocolate.
M&M’s Duo – This pack comes with four 45g packs of M&M’s chocolate, or M&M’s peanut or a mixture of both with an innovative double M&M’s Duo pack.
M&M’s Novelty Dispenser – Blue, green or red M&M’s characters come packaged with 90g of Chocolate M&M’s.
Self Consumption/Sharing Chocolate
Mars Planets XL Pouch – An addition to the successful Pouches range, this new size includes 264g of Mars Planets favourites in an extra large Pouch format.
Miniatures Bags – A new bigger pack format for Mars’ core brands in miniature, comprising 350g of Mars, Snickers, Twix or Bounty Miniatures to share.
Fuentes commented: “In 2009 trading in both travel retail and domestic markets was difficult all around the world. After a slow start, the MITR business picked up towards the end of the year in the Americas, UK, Asia and the Middle East and we are confident that this impetus will continue in the same vein during 2010.
“Consumers know and trust our heavily advertised brands and in these difficult times they turn to those packs they know will give them good value for money. We are very pleased to see the show return to Orlando as, from a customer point of view, it is a more accessible and convenient location,” concluded Fuentes.
For more information, contact Stuart Bull, Consultant to Mars ITR, tel: +44 (0)1494 675460, or e-mail Stuart@SBA-International.com
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