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This out-of-store space at Macau Airport showcases Martell’s Prestige and Ultra Prestige range in the style of an art gallery |
To celebrate Chinese New Year, Martell has launched an art gallery-style showcase to shine a spotlight on its Prestige and Ultra Prestige range.
Between January and March 2013, airport passengers in Macau, Singapore Changi, Kuala Lumpur and Taiwan Taoyuan will be invited to discover the history of Martell and its collections through interactive artistic displays.
At Macau Airport, Martell’s gallery comprises an out-of-store space in the Departures hall that showcases its Prestige and Ultra Prestige range by exhibiting each decanter as a piece of art. Each decanter is displayed theatrically against an individual pattern which is designed to capture the light of a golden frame and illuminate the decanter.
A discovery table enables travellers to learn more about the Cognac region and the creation of Martell’s rarest eaux-de-vie.
Duty free shoppers will also be invited into an olfactory experience to discover the four key aromas associated with each marque in Martell’s Prestige and Ultra Prestige collection. An interactive touchscreen will also allow travellers to use applications designed to educate on the House of Martell, the Martell Collection, gourmet food pairings and serving suggestions.
In Singapore, Malaysia and Taiwan, the Prestige and Ultra Prestige range will be presented in an art gallery-style display in duty free stores, with Martell Chanteloup Perspective as the key focus.
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A discovery table at Macau Airport enables travellers to learn more about the Cognac region and the creation of Martell’s rarest eaux-de-vie |
Chinese New Year gwp
Travellers who purchase Martell Cordon Bleu or Martell Chanteloup Perspective will receive a Chinese New Year packet as a gift during Chinese New Year and a lucky draw card which they can register online for the chance to win a trip to Cognac and the Chanteloup castle.
Pernod Ricard Asia Duty Free Senior Brand Manager Sandrine Tesniere commented: “Chinese New Year is a key gifting time for travellers in Asia duty free. The Martell Gallery is a fantastic way to create brand stand-out in a popular area during a busy seasonal period and to communicate Martell’s extraordinarily rich heritage and creativity while reinforcing the brand’s quality status.”
Airport activations run as follows:
January-February 2013: Macau
January-February 2013: Singapore Changi
January-February 2013: Kuala Lumpur International
January-March 2013: Taiwan Taoyuan.
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Travellers who purchase Martell Cordon Bleu or Martell Chanteloup Perspective receive a Chinese New Year packet as a gift |
