GERMANY. Munich Airport, through its hospitality subsidiary Allresto, has become the first airport to adopt the Travel F&B Fit (TFF) Diagnostic Lens developed by The Culinary Institute of America and tRetail Labs.
The framework takes a research-led approach to rethinking airport food & beverage environments, connecting operational performance with traveller wellbeing, emotional comfort and evolving hospitality demands.
It also integrates a wider set of indicators, including traveller wellbeing, emotional response, dwell behaviour, food perception, lounge expectations, sustainability considerations and overall hospitality experience.
The initial study applying the framework was carried out across 27 key US airports, together with Munich Airport.
Drawing on behavioural science, traveller sentiment analysis, airport hospitality research and emotional journey mapping, it provides a more comprehensive view of how travellers perceive food, wellbeing, comfort, stress, sustainability and hospitality in airports.
As reported, CIA and tRetail Labs have launched the Airport F&B Pathfinders Committee (APC), a new industry platform designed to bring together forward-looking airports, hospitality operators and research leaders to guide the next generation of travel dining to 2035.
Among the first members to join the initiative is Munich Airport via its hospitality subsidiary Allresto, widely recognised for its progressive approach to airport gastronomy.
The initiative builds on the momentum of the Travel Food & Beverage Manifesto 2035, which calls for a new vision for food & beverage in travel environments that balances culinary excellence, sustainability, consumer wellbeing and commercial performance.
As reported, CIA and tRetail Labs will participate in an industry panel at the upcoming Airport Food & Beverage (FAB) + Hospitality Conference & Awards, which takes place in Bengaluru on 7-8 July.
Titled ‘Airport F&B Manifesto 2035: A Movement to Redefine Airport Dining’, the discussion will focus on how airports, lounges and food & beverage operators are responding to evolving traveller expectations across health, sustainability, emotional wellbeing, convenience and experience design.
APC Founding Member and Allresto Flughafen München Hotel und Gaststätten Managing Director Andreas Reichert said, “Our initial implementation journey at Munich Airport has already highlighted the importance of looking beyond traditional commercial metrics and better understanding the relationship between traveller wellbeing, hospitality expectations, food relevance, and airport experience design.
“We believe this creates an important foundation for the next era of airport dining and are happy to play a role in helping shape future industry discussions.”
APC Founding Member and tRetail Labs Advisor Mark Angela added, “The future of airport food & beverage will belong to operators and airports that understand how culinary strategy, traveller emotion, commercial performance and hospitality design work together as one ecosystem.
“The TFF framework creates an important opportunity for the industry to openly challenge legacy thinking and collectively shape what comes next.”
Additional APC founding members and industry collaborations will be revealed in the months ahead as the initiative continues to build global momentum. 
