Barcelona-based eyewear company Nordic Projekt has teamed up with retailer WHSmith to extend its global distribution network. The company is also exhibiting at TFWA Asia Pacific in Singapore (Stand 2K-12).
The collaboration with WHSmith covers stores across 30 international airports including Madrid, Berlin, Schiphol, Dublin and Singapore.
The brand was founded by Swedish entrepreneurs Andreas Roxe and Jonna Roxe Voare. They have developed an eyewear concept that features simplicity and durability at an affordable price point.
Commenting on this partnership, Nordic Projekt CEO Andreas Roxe said: “We are delighted to be partners with WHSmith. It is a fantastic addition to our global distribution network.”
WHSmith International Head of Buying William Ufland commented: “We are delighted to be partnering with Nordic Projekt, as our new eyewear supplier, introducing their high-quality products and strong visual merchandising display units, within our international estate across Europe and Asia. We are confident they will provide an exciting retail proposition for both reading and sunglasses in our stores, which will hold great appeal to our customers embarking on their travels.”
Nordic Projekt has presence in over 35 countries worldwide across domestic and duty free accounts. 
