Perfumes & Diseño presented a number of fragrance novelties at last week’s TFWA World Exhibition in Cannes, including the latest addition to the Halloween portfolio from J del Pozo, the company’s most successful franchise.
Halloween Fever, an edp, references New York City (NYC) in its concept and design. It is described as young, modern, cosmopolitan, lively and hip.
The NYC inspiration is clearly emphasised with the packaging. The signature Halloween flacon has been updated with a shiny “glitter ball” style cap, to evoke Manhattan’s party scene. And printed on the bottle is the famous NYC skyline, which has been adapted to include a silhouette of the Halloween bottle, alongside the more familiar Empire State and Chrysler Buildings.
 |
Perfumes & Diseño celebrate Halloween in New York City with new Fever fragrance from J del Pozo |
The outer carton echoes the new bottle’s silver and purple colour scheme, and also features the customised version of the city’s skyline.
The juice was composed by Clement Gavarry, son of the nose who created the original Halloween fragrance. A fruity floriental, it opens on top notes of orange, rose essence and bergamot, atop a heart of lotus, jasmine, ylang-ylang and apricot. The base blends vanilla bourbon, musk, patchouli and Tonka bean.
Halloween Fever will be supported by a strong social media presence, including a new website: www.Halloweeperfumes.es, a Blog: www.halloweenperfumes.com/blog, a Facebook page: www.facebook.com/halloweenperfumes and Twitter: @hwnperfumes_en
