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The new limited-edition B Barbie fragrance | |
SPAIN. Puig Beauty & Fashion Group presented its new Barbie and Antonio Banderas fragrances at last month’s TFWA World Exhibition.
“Barbie is the number one girls’ brand worldwide, and a very strong license,” Marketing Global Brands executive Sara Martínez told The Moodie Report.
Barbie is available in 150 countries worldwide; three dolls are sold every second.
Puig has developed a range of Barbie and My Scene fragrance products, each targeted at specific age groups, so its audience is segmented in exactly the same way as Barbie manufacturer Mattel’s is.
A key launch this year for younger girls (aged three to five) is The Island Princess fragrance, which is linked to the latest Barbie Princess movie.
The alcohol-free 75ml scent is packaged in a decorated plastic bottle adorned with a scene from the movie setting, topped with a crown-shaped cap. It is presented in a windowed carton, complete with a feather fan gwp.
Another novelty is the Entertainment Princess Collection. This is a four x 6ml miniatures coffret, featuring the fragrances linked to the last four Barbie Princess movies: The Princess and the Pauper, The Magic of Pegasus, 12 Dancing Princesses and The Island Princess.
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Blue Seduction for Women: the new feminine fragrance from Antonio Banderas | |
For “transitional girls” (aged six to eight), Puig has created a limited-edition version of its B Barbie fragrance, which was launched last year. The 75ml edt scent bottle is adorned with a detachable star charm. And when the outer packaging is opened, music plays.
Puig has also refreshed its Barbie Pink Eau de Toilette with a new limited edition. The packaging incorporates a big window which can be used as a customised Barbie photo frame. The cap is decorated with glitter, while the bottle includes beads which can be shaken up and down.
Lastly Puig has created a Barbie flavoured lip balm trio, described as ideal for airlines. “The success of our Agatha Ruiz de la Prada lips balms in travel retail was the inspiration for this set,” noted Martínez.
In other news, Puig presented new items from its Antonio Banderas Seductive Fragrances brand in Cannes, which is celebrating its 10th anniversary this year. The products perform particularly well in Spain, US and Latin markets.
The fragrances represent quality products at ‘masstige’ price points, according to the company, a segment which it believes is under-exploited in the travel retail channel.
Each scent is said to represent a different facet of the actor’s personality. New for next year is Blue Seduction for Women, a partner fragrance for this year’s Blue Seduction for Men.
The juice is described as fresh, sensual, clean and sexy; the colour-scheme is a soft turquoise jade. The Blue Seduction for Women product line-up comprises 50ml and 100ml edt sprays, a 150ml hydrating body cream and a 150ml deo spray.
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