QATAR. Qatar Airways has teamed up with Qatar Cancer Society (QCS) to launch a month-long ‘Think Prink’ breast cancer awareness campaign. The campaign marks breast cancer awareness month and underscores the importance of early detection and control.
It will feature health education webinars, free mammograms and fundraising events open to tens of thousands of Qatar Airways employees and passengers.
Think Pink will include a digital Qatar Airways charity bazaar with proceeds benefiting non-profit breast cancer organisations and prevention initiatives. It will also engage the public in ‘Think Pink’ activities to raise awareness about early detection and regular screenings.
In February, Qatar Airways also partnered with the Union for International Cancer Control (UICC), a non-profit organisation that aims to unite and support the cancer community.
“Qatar Airways is devoted to raising awareness of breast cancer,” commented Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker. “We firmly believe that prevention and early detection can save many lives and contribute to the continuous global efforts made to eradicate this disease. That is why this year, as in previous years, we have planned a range of awareness-raising initiatives for our employees as well as our passengers.”
Qatar Cancer Society Chairman His Excellency Sheikh Dr. Khalid bin Jabr Al Thani added, “We are extremely grateful to Qatar Airways for its support in spreading awareness of breast cancer prevention to their employees, passengers as well to the wider community. We are delighted to support these praise-worthy efforts and pleased to partner in delivering awareness-building activities to highlight the importance of cancer prevention, early detection and patients’ psychological and financial support.
“Qatar Airways’ dedication in raising awareness of breast cancer reflects the airline’s commitment in fighting breast cancer, which also aligns with QCS’s objectives to reduce the burden of cancer and ensure that cancer control remains the priority within our communities.”
Union for International Cancer Control President HRH Princess Dina Mired added, “We are extremely thankful that Qatar Airways is supporting UICC’s global efforts in cancer control and specifically taking on Breast Cancer this October.
“Qatar Airways’ dedication to disseminate awareness of Breast Cancer to their millions of passengers will go a long way in not only saving lives but also fighting stigma. Their commitment goes even further, as they are offering free mammograms to tens of thousands of their employees. This is highly commendable, especially during the COVID-19 pandemic, showcasing that cancer patients’ early detection and screening services should not be forgotten.”
*As reported, The Moodie Davitt Report has turned its homepage and other media platforms pink in support of one of the world’s most remarkable and sustained Corporate Social Responsibility projects, The Estée Lauder Companies 2020 Breast Cancer Campaign.
