Performance eyewear specialist Rēvo welcomes its 35th anniversary with some new eyewear innovations. The eyewear brand is debuting a biodegradable acetate collection and two limited-edition anniversary pairs for spring 2020.
During the recent TFWA World Exhibition in Cannes, Rēvo previewed the latest models from its handmade acetate collection. The six-piece range is composed of four women’s and two men’s styles, all made with an innovative new biodegradable plastic material.
The brand is also introducing two new styles to its ‘Bear Grylls x Rēvo’ capsule collection. The new models are made with Revo Superflex plastic and include a new metal design made with fully flexible base materials.
“The Revo tagline, since 1985, has remained unchanged: ‘We went to space to create the best lens on Earth’ – Revo Head of Product Development Gabor Kereszturi
In addition, the company is also launching two limited-edition pairs to celebrate its 35th anniversary. The first limited run will be a revival of its classic Rēvo python motif, while the second is yet to be revealed.
Last year, Rēvo paid tribute to its first brand ambassador, astronaut Pete Conrad, by releasing a limited run of its Moonwalker Zero G style. Only 500 pieces of the pair were produced, and the collection sold out within a month.
After several changes in ownership, Rēvo was brought by private American investors in 2018. Since then, 80% of the product assortment has been completely revamped, apart from the Rēvo lens. Earlier this year, the eyewear brand went back to its roots by launching the 1985 collection, which showcased its ‘Rēvo Encapsulating Technology’ crystal glass lens. The technology utilises mirrored and polarised layers between the glass to provide the ultimate sun protection and clarity.
According to Rēvo Head of Product Development Gabor Kereszturi, innovation remains a strong focus as the brand continues to refine its product assortment. He said: “Our leading theme for 2020 Spring/Summer is our eco-friendly, handmade acetate collection, but we are also developing a limited edition pair to mark Revo’s 35th Anniversary.”
According Kereszturi, the brand’s year-to-date performance has grown by +45% since the product overhaul, with sales in travel retail more than doubling. He said: “2019 marked a milestone for us at Rēvo. In our refreshed brand positioning we reached back to our roots which are our NASA technology-based sun lenses and our commitment to ongoing innovation. In Heathrow Terminal 3, we were one of the fastest-growing brands in 2019, and thanks to its performance, our 2020 collection sunglasses will be available in all major Dufry locations across the UK and beyond.”
