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Ricky Martin and Nicki Minaj Glam up for MAC |
MAC Cosmetics has unveiled the new visual for the 2012 MAC Viva Glam campaign, fronted by Ricky Martin and Nicki Minaj. The visual was shot by David LaChapelle.
The new Viva Glam products will go on-counter in February 2012 in North America, before rolling out internationally in March. Every cent of every Viva Glam product is donated to the MAC Aids Fund.
ABOUT THE MAC AIDS FUND
The MAC AIDS Fund (MAF) was established in 1994 to support men, women and children affected by HIV/AIDS globally. MAF is a pioneer in HIV/AIDS funding, providing financial support to organisations working with underserved regions and populations. As the largest corporate non-pharmaceutical giver in the arena, MAF is committed to addressing the link between poverty and HIV/AIDS by supporting diverse organisations around the world that provide a wide range of services to people living with HIV/AIDS. To date, MAF has raised US$224 million exclusively through the sale of MAC’s Viva Glam Lipstick and Lipglass, donating 100% of the sale price to fight HIV/AIDS. For more information visit www.macaidsfund.org
