GERMANY. Chocolate specialist Ritter Sport has introduced a travel retail-exclusive Germany Edition Tower at select duty-free locations across Germany.
The launch strategically coincides with the ongoing UEFA European Football Championship, hosted by Germany, with the final in Berlin on 14 July.
The Germany Edition Tower pays homage to Ritter Sport’s legacy and the spirit of football, featuring a vibrant design mirroring the German national flag with its distinct black, red and gold stripes.
The tower contains nine 100g bars of Ritter Sport’s popular chocolate varieties: Fine Extra Dark Chocolate, Marzipan and Cornflakes.
This addition to Ritter Sport’s travel retail-exclusive Tower range creates a self-indulgence and gifting offer for international and local travellers of all ages.
Ritter Sport International Key Account Manager Travel Retail Jan Bessel said: “This Germany Edition Tower offers us the perfect opportunity to share our expertise in making chocolates with travelling consumers who are after that special treat: a gift or souvenir which not only tastes great but also targets sense of place, during Euro 2024 and beyond.
“It is bold and eye-catching, perfect for consumers who are increasingly searching for unique high-quality products. The Germany Edition Tower is designed to appeal to anyone looking to bring a piece of Germany with them; whether for friends, family or personal enjoyment.”
The Germany Edition Tower also underlines Ritter Sport’s commitment to sustainability and environmental impact.
The chocolates contain no added flavour and are made from 100% certified sustainable cocoa, with Ritter Sport following climate-neutral production processes since 2019. ✈
