RUSSIA. Russian Standard Vodka has announced a partnership with Maxxium South East Asia to distribute the Russian Standard portfolio of brands in Southeast Asian markets. These include Singapore, Malaysia, Indonesia, Vietnam, Cambodia, Laos, Myanmar, Thailand and the Philippines.
This distribution agreement covers both domestic and travel retail.
The portfolio, which includes Russian Standard Original, Russian Standard Platinum, Russian Standard Gold and Imperia, will launch for the first time in Malaysia, Indonesia, Cambodia, Laos, Myanmar and the Philippines.
Russian Standard Original and Russian Standard Platinum are already sold in Vietnam, while Russian Standard Original and Imperia are available in Singapore and Thailand. The partnership with Maxxium is expected to increase volumes significantly. With the addition of Malaysia, Indonesia, Cambodia, Laos, Myanmar and the Philippines, Russian Standard Vodka is now available in over 60 markets worldwide.
“We are excited to partner with a powerful distributor like Maxxium and introduce the Russian Standard Vodka portfolio to these key markets,” said Russian Standard Vodka Export Director Mykola Kuzemko.
“Southeast Asia has a fast-growing economy and a large population of young and dynamic spirits consumers. Volume in the vodka category has nearly doubled in the last four years. Our expansion in Asia is a significant step in meeting our goal of becoming a global leader in the premium vodka market.”
Maxxium Southeast Asia Managing Director Jonathan Chow said: “We are excited to bring Russia’s number one vodka to Southeast Asia. With the increasing growth of the vodka category in both domestic and travel retail, we are confident that Russian Standard will do very well in this region.”
Maxxium South East Asia is a division of Maxxium Worldwide, a leading global distribution company with operations in over 35 countries worldwide. Its portfolio includes some of the world’s most well known premium brands. Maxxium has a strong presence in all Southeast Asian markets and is one of the top three suppliers in the global duty free and travel retail industry, the company said.
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