Safilo Group inks nine-year eyewear licensing deal with Fendi

Italian eyewear specialist Safilo Group and Italian luxury goods house Fendi have announced a nine-year licensing agreement for the design, production and worldwide distribution of Fendi sunglasses and optical frames. The deal runs until 31 December 2022.

“It is with great satisfaction that we announce this agreement with Fendi,” said Safilo Group CEO Roberto Vedovotto.

“We are proud to add to our portfolio a brand featuring such a great and extraordinary heritage. The savoir-faire which has always distinguished Fendi bags, accessories and clothes, as well as their craftsmanship and innovation skills in luxury furs, will be highlighted and fully transferred to the eyewear collections, thanks to Safilo’s expertise and proficiency in interpreting luxury codes and values.

“This agreement further strengthens our partnership with LVMH Group, thereby allowing Safilo to create an even closer relationship with our best clients worldwide.”

Fendi Chairman and CEO Pietro Beccari said: “Our decision to sign a partnership agreement with Safilo Group arises from deeply shared common values and intentions. Safilo’s know-how, their obsession for quality and innovation, together with the history and undisputed experience acquired throughout the years in the eyewear industry, are core elements which perfectly match Fendi, an iconic brand inspired by a great and established tradition, but constantly cutting-edge and forward-looking.”

Fendi eyewear collections will be available from January 2014.

About Safilo Group

Safilo Group is a worldwide leader in the premium eyewear sector for sunglasses, optical frames and sports eyewear. With an international presence through 30 owned subsidiaries in primary markets – in the US, Europe and Asia – and exclusive distributors, Safilo produces and distributes its house brands – Safilo, Carrera, Polaroid, Smith Optics, Oxydo – and the licensed brands Alexander McQueen, Banana Republic, Bobbi Brown (starting from 2014), Boss, Boss Orange, Bottega Veneta, Céline, Dior, Fossil, Gucci, Hugo, J.Lo by Jennifer Lopez, Jimmy Choo, Juicy Couture, Kate Spade, Liz Claiborne, Marc Jacobs, Marc by Marc Jacobs, MaxMara, Max&Co, Pierre Cardin, Saint Laurent, Saks Fifth Avenue and Tommy Hilfiger. Visit

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