The Safilo Group, one of the leading Italian eyewear groups, will be present at the 2012 TFWA World Exhibition with a new exhibition booth featuring the latest hi-tech innovations created specially for the fair (Bay Village 13).
The innovative exhibition concept will showcase interactive multi-media content and touch-screen stations for browsing through numerous topics, including the group’s presentation, brand collections, product training offers and merchandising support activities.
“The new booth is an advanced, state-of-the-art area where the products and display stands are featured in a dynamic, exciting and visually appealing way, demonstrating how they can be tailored to meet customers’ specific needs,” the company said.
Attending the show is part of the group’s strategy to develop significant marketing activities to bolster its travel retail business for some of the key brands in its portfolio, it added.
“TFWA is the ideal place to develop the group’s duty free business where professionals meet not only to present their products, but above all to expand their business arena. By participating in TFWA, Safilo continues to be one of the foremost players in the duty free industry,” the company said in a press release.
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Above and below: Digital images of The Safilo Group’s interactive new stand at the 2012 TFWA World Exhibition in Cannes |
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About The Safilo Group
The Safilo Group is worldwide leader in the premium eyewear sector for sunglasses, optical frames and sports eyewear. With an international presence through 30 owned subsidiaries in primary markets – in America, Europe and Asia – and exclusive distributors, Safilo produces and distributes its house brands – Safilo, Carrera, Polaroid, Smith Optics, Oxydo, Blue Bay – and licensed brands – Alexander McQueen, A/X Armani Exchange, Balenciaga, Banana Republic, Bottega Veneta, Boss Black, Boss Orange, Céline, Dior, Emporio Armani, Fossil, Giorgio Armani, Gucci, Hugo, J.Lo by Jennifer Lopez, Jimmy Choo, Juicy Couture, Kate Spade, Liz Claiborne, Marc Jacobs, Marc by Marc Jacobs, Max Mara, Max&Co., Pierre Cardin, Saks Fifth Avenue, Tommy Hilfiger, Yves Saint Laurent.
Visit www.safilo.com
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